Digital marketing

Digital Marketing Agency

8 Tips for Choosing a Digital Marketing Agency

Choosing the right digital marketing agency can be as challenging as doing the calculation for the Apollo rocket launch.  But finding a true agency, not just a vendor is a sign you’re ready for launch. Here’s a checklist to make sure you’re asking the right questions while vetting a potential digital marketing agency. Do they …

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Lifecycle marketing

The Century-Old Sale Funnel Is Dead-Why Lifecycle Marketing Is the Best Option

Imagine The “sale funnel” is century-plus old. Whoa! It was first discovered by E.ST.Elmo Lewis in 1898. The sale funnel squeezes buyers through a funnel for them to make a sale. Unfortunately, It can’t keep pace with the modern iffy online buyers. Modern buyers have great control over what they buy. They are well informed. …

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