Are you using email marketing services to boost sales in your e-commerce store?
If not you are missing the BIGGEST opportunity. Email marketing is thriving and bringing phenomenal results to e-commerce stores. Many think it’s dead but it’s here to stay.
Want to know how? Most businesses big or pocket-size startups are now doing online marketing. For those with deep pockets, they are all over the place.
They are engaging influencers to kick ass their products on Instagram and Pinterest. They are also dishing whopping cash on Facebook ads and Google ads.
But as a bootstrapping startup, you have to play it smart to survive. Still, reading? Good. Most e-commerce stores create value on social media. They share their products that make people excited. Fans like, share, comment, and even follow you expecting to get more.
For the wise, they transfer the value into articles and blog posts bringing their fans more closer. But for the very smart guys, they store the value. Sounds complicated?
How do you store value? By converting fans to email subscribers. The truth is the better content or products you share the more followers and fans you get. But only if you convert your fans into email subscribers that’s when you win.
Why? You can use them again and again. You have stored them, they are all yours all under your control. And that’s what email marketing helps to achieve with e-commerce stores.
First, before I jump to the details of email platforms. Do you have the right e-commerce content?
What to Look for in Email Marketing Services
Every email marketing service is unique. They have almost the same basic features. It’s hard for you to know what is right for your business.
Because each business is at a different level. You are either at start-up, mid-sized, or at the enterprise level. Here is what to look for.
- Ready-made templates- that are customizable to meet your needs
- Audience segmentation– Is able to send targeted emails to a specific group
- Smart automation– Can work on autopilot you only need to set and everything runs on its own.
- Opt-in forms- that can embed on your Shopify store or website
- Detailed analytics- That will give insights on how your marketing is performing
- Scalable– Can handle your increasing volume of subscribers.
Some email marketing services perform better than others. Some are even designed for e-commerce purposes.
So let’s dive deep and find more about these email platforms.
In each of these, we will review who it’s great for, pricing, and notable features.
Ready? Let’s get started.
1. Klaviyo
Who it’s great for: Merchants who are looking to go in full through email marketing
Pricing
Free plan: To up to 250 subscribers and 500 email sends. Once you cross over these thresholds you get prompted to upgrade your plan.
Paid plans: Starts at $25/month for up to 300 subscribers with unlimited sends. The price will increase based on the number of subscribers.
Notable features
Designed for e-commerce. It has powerful segmentation tools that can pool data from your store and make an automated list
Users report that the email flow and automation work seamlessly although they only have basic email editor features.
2. Omnisend
Who it’s great for: Merchants who don’t have enough time to build an automated email campaign.
Pricing
Free plan– Offres up to 15,000 emails/ month or sends 2,000 emails per day. Omnisend offers a 14-day free trial on its Standard and Pro tier.
Standard: Starts at $16/month to up to 5,000 subscribers with 60,000 emails per month. Price increases with the number of subscribers.
Pro: Starts at $199/month for up to 9,000 subscribers with unlimited emails. Price increase with the no of subscribers
Enterprise plan: Costs a flat rate of $2,000/month. Its features are good for enterprise use. Features such as single sign-in and unlimited emails to subscribers.
Notable features
Omnisend has robust automation and workflow. It simplifies the many steps needed when manually building an email sequence.
Shopify and Omnisend users claim that the integration is seamless. It allows pop-ups, landing pages, and sign-up boxes that help grow an email list and capture new leads.
3. Conversio
Who it’s great for: Merchant looking to use loyalty to boost sales
Pricing
Conversio pricing is different as they charge based on the number of customers. The good thing is that you get all features in all the pricing tier.
Plans start at $20/ month for up to 500 customers then increases to $850/month for up to 250,000 customers. Conversio offers a 30-day free trial that you can test all its features.
Notable features
Conversio focuses on the customer journey as a whole. Its features included a powerful segmentation design that helps in cross and up-selling.
It focuses on making you customers loyal. This is by encouraging them to review and post photos when they buy products.
Conversio automatically sends follow-up emails to request for customer feedback.
4. Rare.io
Who it’s great for: Merchant who want to bring more sales from their email list
Pricing
Free plan:– for up to 249 contacts where you get unlimited campaigns and automation. You also enjoy a library of responsive templates.
Growth plan: Cost $24/month for 250-999 subscribers. It gives upto10 emails per subscriber plus three automated campaign
Pro plan: Cost $39/month for 10,000 contacts. It includes 10 emails per contact plus five automated campaigns.
Executive plan: Starts at $79/month per 10,000 contacts. It includes unlimited automation campaigns plus a dedicated account manager and premium support. It’s one of the most affordable and scalable pricing tiers.
Notable features
It claims to have smart and predictable marketing features. It automatically identifies the best products from your store and recommends when customers are likely to buy them.
Other than segmentation Rare.io will focus on sending personalized emails to individuals. This works best with Amazon as they are able to recommend products without any work on the user end.
5 Remarkety
Who it’s great for: Merchants who want ready-made campaigns to hit the ground running
Pricing
Basic: Cost $25/month for up to 500 subscribers. It includes unlimited sends to most campaign types.
Starter: Cost $100/month for up to 3,000 subscribers. It offers unlimited sends that support all campaign types including private branding.
Advanced: Start at $300/month to up to 20,000 subscribers with unlimited send. You get everything on the starter plan plus a phone support. A personal onboarding session, and customer API
Professional cost $800/month for up to 100,000 subscribers for 1.2 million emails You get a dedicated account manager and an email expert, who sets up your account and design custom email templates.
Remarkety offers a 14-day free trial that includes all its premium features.
Notable features
Remarkety takes “ready-made” a notch higher than other email marketing services. It offers not just ready email templates but complete pre-built campaigns that target cart abandonment, retargeting, and more. On the downside, some users think the software could benefit more custom script options.
Remarkety email marketing service offers smart product recommendations that are driven by AI technology. Its software boasts a 99% delivery rate.
Users enjoy their reporting features that focus strongly on ROI. Their dashboard does more than capturing the metrics but offers proactive feedback on campaigns based on the industry benchmarks.
6. Constant Contact
Who it’s great for: Merchants who prefer transactional and newsletter over revenue-driving email.
Pricing
Email plan: Ranges from $20/month to up to 500 subscribers to $335 per month for up to 50,000 subscribers. This tier doesn’t include email automation and coupons.
Email Plus: Range from $45/month for up to 500 subscribers to $355/month for up to 50,000 subscribers. which includes automation, couples, and subject-line testing.
Note: Once you surpass 10,000 subscribers Email and Email Plus cost become the same
Constant contact offers the best free trial deal for 60-day. All this time you access its full features plus a live expert help.
Notable features
Constant Contact is among the pioneers of email marketing that started back in 1995. Its users boast on how its drag-and-drop editor is.
Constant Contact integrates seamlessly with your Shopify store. But some users get dissatisfied with its revenue tracking feature making it less suitable for e-commerce
7. SmartrMail
Who it’s great for: Merchant who have mobile-first designs features
Pricing
Basic: Range from $29 /month to $53/month for up to 5,000 subscribers. The basic plan allows 12 monthly emails per subscriber which is limiting as compared to most plans.
Advanced: Starts at $99/month and offers unlimited sends. You also get advanced features and priority support.
Enterprise: Cost $1,999 per month. It includes SmartrMail full e-commerce features suited for platinum support. This includes a dedicated account manager and deliverability optimization.
SmartrMail offers a free 15-days trial with all features included.
Notable features
Users say SmartMail personalization is in its league. They personalize based on buying history and browsing behavior. Users say it can boost sales by up to 167%.
SmartsMail platform is one of the few mobile-first designs. It’s designed for mobile users. Some users say this results in less customization of the mobile view which most email tools have to do.
8. Emma
Who it’s great for: Consultants and agencies that manage many email accounts.
Pricing
Pro: starts at $89/month for up to 10,000 contacts. You get standard email features but only include one automation workflow.
+Plus: Starts from $159/month for up to 10,000 contacts. You get unlimited automation flows, a Salesforce integration, and a Landing page builder.
Emma HQ: Starts at $229/month for 10,000 contacts. It includes everything in Emma plus. It’s one of the most robust email marketing tools that has an active dashboard that offers private branding.
Notable features
Emma’s email marketing tool designs beautiful and effective emails. Its features are designed for the business that manages multiple email accounts.
The detailed reporting that appears on the dashboard allows users to gauge their performance at a glance.
Emma is also the only email marketing platform that offers multi-user sign-in in all tiers accounts.
Emma uses a marketing calendar app that helps you get the birds-eye view of your campaign. This helps you make the needed adjustments.
Emma is one of the tools that offer a notable mobile app, letting you check your performance on them anywhere, anytime.
9. Campaign Monitor
Who it’s great for: Merchants looking for a simple email marketing solution.
Pricing
Basic: Starts at $9/month for up to 500 subscribers and 2500 emails. Including all the core email marketing features needed for key analytics.
Unlimited: Starts at $29/month for up to 500 subscribers. You get unlimited emails and advanced automation. You also get unlimited inbox previews and dedicated customer support.
Premier: Starts at $149/month for up to 500 subscribers for unlimited emails. You get everything in the unlimited plan plus pre-built engagement segments. advanced link tracking and send-time optimization. It offers premier email and phone support.
Campaign Monitor will not offer you a free trial but allows you to get the feel by allowing you to set-up an account. Then create a campaign, and send it to five subscribers before you select a plan.
Notable features
Users boost how Campaign Monitor is ease to use. Its drag and drop editor and email templates have beautiful designs. It also allows you to build your own email custom design in HTML from scratch.
Campaign Monitor places emphasis on transactional emails as well as marketing emails. This helps you to squeeze more value out of every email that you send.
It has a unique visual journey that keeps all your campaigns organized and working towards your goals.
10. MailChimp
Who it’s great for: Merchant who start small with plans to scale up to midsize or being a large organization
Pricing
Free plan: for up to 2000 subscribers with 1200 emails per month. You also get tutorials and guides as well as 30-day email-only support.
Grow plan: cost $10/month to send unlimited emails to your subscribers. It comes with a multi-user account guide and tutorials plus email and Chat support. Allows personal branding you can remove the MailChimp footer.
Pro plan: Cost $199/ month with advanced email marketing tools to add power to your email marketing campaign. You also get everything from the Grow plan.
Notable features
MailChimp is in a big-league to email marketing. It integrates with most e-commerce platforms including Shopify. Users boast for its personalization capabilities.
It collects e-commerce data and uses it to send personalized emails recommending the right products to the right client.
Robust abandoned cart functionality that sends a series of emails to remind customers to finish their buying process. including adding discount codes as extra incentives.
11. GetResponse
Who it’s great for: Merchant who prefer an all-in-one marketing solution to email marketing alone
Pricing
Basic: Starts from $15/month for unlimited emails for 1000 subscribers
Plus: Starts from $49/month for up to 1,000 subscribers
Professional: Starts from $99 per month for 1,000 subscribers
Max: Negotiable
Note the cost rises with the number of subscribers. For instance, for 10,000 subscribers you will pay $450 for Basic, $499 for Plus, and $580 for Professional all per month.
For the Max plan, you get a quote depending on your list size.
They offer a free 30-day trial period.
Notable features
Offers to-notch automation with a great approach to data segmentations. The Webinar functionality is a great genius that helps connect with customers.
GetResponse provides e-commerce activities under one roof. Their customer support supports a wide variety of languages.
Over to you
If you are investing in email marketing then you are serious with your e-commerce business for a long haul. Why? email marketing will help you “store” new leads. Where you will have access to your new found disciples anytime you feel like. Disciples that you have hard earneeeed!
The decision on which email marketing services depend on the number of subscribers. The email marketing services above have been tried-and-true to any e-commerce store.
Go ahead and kick butt your email marketing the earlier the better. Don’t be like most of us who say I WISH I SAVED MY CONTACTS.
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Further reading
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