Imagine
Planning your wedding or birthday at the last minute.
It’s hell crazy, right?
It happened to me!
When I was planning my child’s first birthday.
I was busy all day at the office. That week I was on duty, In a meeting. In a conference, in the field, in the laboratory. With a customer. I was on the go.
Then at 5 PM, my phone rang
“Honey do you still remember our son’s birthday” Its tonight and I also held up at work”
Wham!
It hit me like a ton of bricks.
What was I supposed to do? It couldn’t have been right to postpone the birthday. My son had invited his friends, neighbors, and classmates.
Then an idea came from the blues.
Why don’t I try Pinterest?
No doubt Pinterest didn’t let me down.
I got many party ideas DIYs, recipes, customs, and articles.products name them.
In less than three winks. I had what’s needed for a whooping birthday party. I bought the items through Pinterest.
The birthday was a big hit.
Pinterest for business made my day. It can also make yours.
Pinterest stands out in visual marketing. You can get any visual ideas from Pinterest. In this post, we will look at how to set up a Pinterest for Business account. And how to use it to promote your business.
Ready?
Let’s get started.
Why Use Pinterest for Business?
Visual Marketing-Think Pinterest.
Why is that? because:
Pinterest is the fourth most popular social media platform in the US. It ranks ahead of Twitter, WhatsApp, and Snapchat.
As a result.
One in two US millennials has a Pinterest account.
well?
Visual search is on the rise.62 % of Gen Zers and millennials prefer to search by image.
Since 2019 the number of Pinners has increased by 28%. Pinterest has now over 322 million active monthly users.
For instance.
The use of Pinterest lens can identify over 2.5 billion fashion and home ideas.
That’s why
Women (mom) are more popular on Pinterest than men. 8 in every 10 moms in the US are on Pinterest. Looking for home ideas, recipes, fashion, DIYs, workouts, decor and more.
People use Pinterest to shop
According to Pinterest, 55% of pinners are looking for products to buy. Where 83 % of weekly users make an actual sale through Pinterest.
Pinterest boosts brand exposure.77 % of weekly users discover new brands and products through Pinterest.
Pinterest Inspire people. You are on Pinterest to search for ideas, a new recipe, DIYs and Instructions like a yoga pose or even tieing a tie.
91 % of pinners say Pinterest has helped them achieve their goals.
See here more statistics.On why Pinterest for business is right for you.
Pinterest for Business: Important Terms to Know
Convinced that Pinterest is right for your business? Then you get to know the following terms.
Pinners: LinkedIn has members,grammers for Instagram and Pinners for Pinterest. Pinners are people who use Pinterest.
Pin: It’s the primary post published on Pinterest. It includes image, video, text and linked with the original source.
Repin: It’s when you pin other people’s pins on your board.
Promotional Pins: These are pins that you pay to promote. They appear on home feed and search results with a promoted label.
Rich Pins: They have more information than average pins. They show real-time prices, direct links to sites, interaction map location. You can find them on Product Pins, App pins, Recipe Pins, and Article Pins.
Shop the Look Pins: It makes it possible for Pinners to shop by the look. Businesses add product tags to their Pins. Check more on shop to look ads.
Boards: They are like digital mood boards used to group pins around a common theme or topic.
Group boards: These are boards where more than one person adds content.
Secret boards: It hides your Pin from the public. It’s only visible to you and invited collaborators. You can use it for designing and once your pin is ready you make it public.
Protected board: They house protected Pins available to advertisers only. The pins are visible across Pinterest but not on the profile pages.
Save button: This is the Pinterest browser plugin. You install it on your website to make it easy for people on your website to save what they like.
Audience insight: Under Pinterest business account. It gives analysis metrics about your audience. Their age, gender, location, and device used mobile, desktop or tablets.
Pinterest lens: Using the lens you can take a photo of anything. From pants to fabric and use it to find related content and sites. It’s available on Android and Apple devices.
Pincodes: Like QR codes or a similar version of Snapcodes on Snapchat. They are digital scans linked back to your board.
Pinterest Analytics: It’s under Pinterest for business. It gives tracking information. Enabling you to see which strategies and contents are working. Helping you improve your marketing.
Follow button: Invites views from your website to follow you on Pinterest.
Pinterest Widget: Embed your pins on your website.
Profile widget: Shows up to 30 latest pins from your site.
Board widget: Shows up to 30 latest pins from your favorite board.
Want more Pinterest information? Here is where to find more Pinterest newsletter and Pinterest blog.
How To Set Up a Pinterest For Business Account
There are 3 ways of setting up Pinterest for business.
- Add business profile to your personal account
- Convert personal account to a business account
- create a new Pinterest for business account.
How do you do it?
Let’s start from scratch.
1. Go to Pinterest.com/business/create
If you have a personal account log out first. Enter your email and new password and click Create Account.
Step 1
Step 2
2. Choose language, location and add your business name
Choose the description that suits your business and add a link to your website.
3. Connect to your Instagram, Etsy and Youtube Accounts
These will help in tracking analytics from the three sites.
4. Choose whether you will run ads on Pinterest
You can leave your contact for a Pinterest rep to reach out to you.
5.Edit your profile
Go to the business hub dashboard. Click on the pencil icon beside your name.
You can change your profile name since its the same as the one on the email you used.
Add your brand profile photo of dimension 165 x 165 pixels.
Fill in the about section with few relevant keywords.
Click Done to save
6. Claim your website
If you have a website write it down on the box below and claim it.
This allows you to track your website analytics.
Any pin linked back to the claimed account has your profile photo and a follow button. It improves visibility and gains more followers.
7.Create a Pinterest Board
On your profile. Click on the plus sign and scroll over to Create a Board.
Add a board title that is descriptive. for example “Things to wear” “Home management Tips” Simple recipes”
Add a description to the board that includes keywords. Example “Find simple recipes for dinner that you can try out”
The description part can have at most 500 words. Its recommended that you describe your message within the first 25 words. Use relevant Keywords.
You can also use hashtags like #simplerecipes they improve your SEO. But don’t stuff them on your description.
Choose a category for your board. For example ” Recipes with chicken”.This also helps with SEO.
Upload a fitting cover photo. Use 1200 X 1200 Pixels to design your cover photo. You can find one at befunky online photo editor
Under Social media- Facebook post.
Don’t forget the color contrast. I Prefer a plain background and the title of the board is right at the center.
See examples
Choose the secret or public button. For secret, you are the only person who can view it plus other invited collaborators. But later you can choose to share it with the public.
Pro tip: Start with 10 boards.two have your products. The other eight should have interesting things that your customer love.
For example DIYs, workout tips, Tv shows among others.
8. Creating your first pin
From the dashboard click on the plus sign on the right upper corner.
Add a title and description including relevant keywords and hashtags.
Include a destination link to your store, Facebook page or Website. Test if it works.
The link should be relevant to the content of the pin.
Upload a high-quality image. For greatest result have the following specification
- Image between 600 to 700 Pixels and above
- Aspect ratio 2:3
- Recommended format JPEG, PNG, and GIF
You can crop, trip or add logo and text from the Pin editor,
Note: When previewing your image they are automatically cropped vertically. Make sure that no important details get cut.
Pro tip: Focus on the most important part of the image. Avoid faces especially on Fashion, clothes unless it’s necessary.
For videos
Use high-quality short explainer videos. Showing how the product works.
1.Aspect ratio:
- 1:1 for square video
- 2:3 or 9:16 for vertical videos
2.Maximum file size
2GB
- File type
mp4,mov and m4v
Once done Hit Publish and choose the board to add to.
9. Choosing a cover photo for your profile
Click on the pencil icon above the image. Pinterest will automatically give ideas from your pins or your boards. Pick any of these as your board cover.
Pinterest is working to add videos as your cover.
10. Add Pinterest tag
If you want to advertise on Pinterest you’ll add Pinterest Tag on your website. It helps track your conversation. It helps you understand what people do after seeing your pins.
Now your Pinterest business account is ready. How do you start attracting followers?
How to Promote Your Brand On Pinterest
Great content when not promoted is dead.
You have created these wonderful pins. But how do you share it with the world out there?
How do you start engagement? You want people to pin, repin, save and even make a sale through your pins.
let’s start from the beginning.
Make content from your site Pinnable
If you use WordPress install the Pinterest Pin It Hover Button plugin. Add a hovering pin button to every image on your website.
The image must be of high quality. They should also meet the Pinterest image specification. These buttons pull your website visitors to visit your Pinterest business account.
Connect to other social media platforms
You can connect your Pinterest for business account to your Facebook. Twitter and Instagram accounts. When you connect with Facebook and Twitter their buttons get added to your content. This makes it easy to share content with your followers across the board. Reaching more people.
How to connect with social media
-Go to your Pinterest for business account
-Go to the social media section
-Conect your Facebook and Twitter account
SEO for Pinterest
SEO will improve your visibility on Pinterest. With the right SEO techniques, you get inside the mind of people searching.
Then ask yourself what they are searching for. Using keywords and hashtags will improve your visibility. But how do you do that?
Step 1: Research the right keyword using tools like Keyword Planner. Or through paid tools like Ahref, KeywordTool. or SEMrush.
Step 2: List at least 5 Keywords suitable for your business.
Step 3: Add keywords on your Pin title
Step 4:Add keyword to Pin descriptions
Step 5:Add Keywords to your Pin images
The same rule of keywords apply. Don’t stuff your keywords. Don’t go crazy and add 3 keywords on your title. This will not work. When you search through Pinterest. You get suggestions on words people are using to search. Use these suggested keywords as well. Your Keywords should flow.
Add call- to- Pin
On Pinterest, we call it call-to -pin. On the description tell your audience what you want them to do. Be brief but actionable. For example “Repin to your favorite board”
You improve your engagement by 80% with call-to-pin (CTP).
Build a Relationship and Gain new Followers
Use your pins to gain new relationships and followers. You can even reach for influencers
More reach=more success
Be relevant and useful. Add value to the people and brands you are following. By pinning relevant and super content.
Post more often
To get more Pinterest Followers. Pin at least 5-30 new pins in a day. This includes both your content and other people’s content.
Pin then at regular intervals. Avoid pinning all the 30 new pins in a 5-minute span. This won’t work.
Create secret boards where you can have a collection of pins prepared well in advance. Then post them one at a time at regular intervals.
Engage with followers
Reply to their comments. Answer their questions. Go the extra mile and address them with their names. This shows that you care and you are listening. Also, reach to your follower’s board and live comments. Show them love and that you care.
Follow popular boards
Follow and engage with popular boards. Learn from them the kind of pins they create. They kind of boards they have. The frequency at which they post. Learn from their descriptions and how they link back their content. The content they promote through ads Your goal is to get to their level.
When you comment on these popular pins your brand name gets noticed. This is by a large number of followers on these boards. Follow popular boards that are relevant to your industry.
Invite people to pin your board.
Invite your friends and collaborators to pin on your board. Invite them by adding their name and email. Invite the industry expert to pin your board. The good thing is that you are the creator. You have full authority over the board name and description.
Reach out to influencers
Influencers on your Niche make it easy for your brand to reach a greater audience. Start by following their board. Leaving engaging comments, repinning their pins and making friendship.
Offer to contribute to one of their boards. Offer content ideas and start collaboration. Don’t be pushy, let things take their natural course. Grow that friendship before you get to business.
Add Rich Pins
Having a couple of rich pins from your guarantees improve in a sale. The rich pins are full of valuable information. Rich Pins come in five different formats. Recipes, Products, places, movies, and articles. They have a lot of information to boost engagement.
Example of a Rich Pin.
Rich pins must first get validated by Pinterest itself. The process is techy. You must add appropriate meta tags to your site. Then apply them to get approved. Once the Rich Pin his approved Pinterest will promote your pin for the world to see. All this engagement will go direct back to your site.
Rich Pins will set you apart from your competitors. It’s new in the market. Most Fortune 500 companies like Apple, GM, Proctor &Gamble are using Rich Pins.
What’s the best time to Pin?
It all depends on your target audience. Test specific optimal time but according to social fresh 2 PM-4 PM EST and 8 PM-1 AM EST is the best time. Saturday morning is usually the best according to Hubspot.
Finding Success on Pinterest For Business
I have thrown a lot of information. It’s overwhelming.
But just a quick recap.Here is how to succeed on Pintrest.
Create high-quality images that are
- Bright
- 736 x 1102 pixels
- Aspect ratio 2:3
- infographics
- Instructiongraphic
Promote your pins and board
- Pin at regular intervals
- Connect to your social media platforms
- Claim your website
- Follow popular board
- Use Rich Pins
- Comment on boards you are following
- Use Pinterest analytics for marketing decisions.
Now that you know how to set-up a Pinterest for business account. You can go ahead and get started.
We can as well make it easy to get you started. Promote your pins and develop eye-catching boards.That will have a high ROI for your business. Contact me today to get started.
Happy Pinning!
