Dear Friend,

Can you imagine how your life would change if:

• You were respected as an online marketing expert.
• Clients sought you out and knocked on your door to hire you.
• Those clients were willing to pay you three times as much as they do now.

What would you do with that extra income?

• Pay off your debts?
• Treat your partner to a fancy meal every Friday?
• Finally, take that well-deserved holiday?
• Buy the dream bike you’ve been eyeing for years?
• Donate to your favorite charity and make a difference in the world?

Let’s make that dream a reality.

I understand the challenges of starting as a marketing consultant. Long hours chasing clients, endless networking meetings, and constant social media activity—all while wondering when it’ll finally pay off.

I’ve been there, too.

But here’s the good news: I’ve transformed my business and helped marketing consultants achieve six-figure success year after year. Now, I want to help you do the same.

With my proven copywriting and marketing strategies, I’ll help you work smarter, not harder. Together, we’ll focus on what truly matters—boosting your income while freeing you from exhausting, unproductive hours.

Here’s how I’ll guide you:

• Niche Down and Position Yourself as an Expert
  Learn how to define your niche and establish yourself as a go-to authority so you can confidently charge higher rates.
• Market Your Consultancy Business
  Discover effective strategies to attract better-paying clients without chasing them.
• Vet Your Clients
  Ensure you’re working with the right clients, saving time, and increasing your closing rates.

It’s time to leave the hustle behind and step into the business—and life—you deserve. Let’s get started!

How I Do It

“Rainy to sunny, unforgettable journeys”

The transformation from rain to sunshine is the heart of your sales story. It’s what captures your readers’ attention and makes them interested in buying, using your products, or trying your services.

Many copywriters and marketers mistakenly believe they need to create desire for their product. Unless you’re Apple, this isn’t the case. Instead, you tap into the desires your customers already have.

Understanding your customer’s “rainy situation”—the challenges, frustrations, and problems they want to escape—and their “sunny destination”—their goals, dreams, and aspirations—is key to crafting a compelling story. Your role is to guide them through this transformation, turning them into the hero eager to embark on the journey, no matter how big or small.

To do this effectively, I need to define your Ideal Reader Profile—a clear picture of who your customers are. When I write for one person—your ideal reader—it becomes easier to take on the role of a friendly, knowledgeable tour guide. My writing becomes conversational as if speaking to a friend rather than addressing an anonymous crowd.

With this personal connection, I can vividly describe your ideal reader’s rainy situation, pinpoint their challenges, and highlight the frustrations they’re facing. Then, I can paint a picture of their sunny destination—their goals, desires, and dreams—creating a compelling sales story that resonates deeply.

By making your customer the hero of this transformation, the copy not only inspires action but also builds trust and connection. It’s more than just sales; it’s an invitation to a better, brighter journey.

About Me