21 Tips to Get Your E-commerce Emails Opened, Read, and Clicked

E-commerce emails?

If you are from my generation I’m sure you know penpals.

In grade school, we used to send letters to “ghost friends” from other schools.

Remember romantic letters to your high school sweethearts?

Nostalgic right?

In fact, some paid off.

My high school sweetheart became my life partner.

Enter the business world.

All over a sudden you are addressing a huge faceless crowd with business emails.

If you want to write e-commerce emails that people will open, reply and click then you have to borrow grade and high school letter skills.

Here are 21 tips for e-commerce email success.

Let’s dive in.

E-commerce Emails Etiquete Tips

Quite wasting peoples time

Only email when you have something important to say.

I personally live a crazy busy life, long hours of work, mom’s chores, and be a wife.

The same to most of us we are time-starved, time-poor, have time poverty, time famine, time pressure, over-scheduled all swamped.

You’ve heard that time is money and when people see time as money they would rather go stingy with the former and save the latter.

Be useful

Don’t just email when you need something from your subscribers. Have a culture of sending helpful emails.

Be generous and friendly treat them like real friends.

Stop talking about your list (crowd) write to one person.

Be trustworthy

Let people know what they’ve signed up for.

Have a clear message of how many emails they will receive in a week or month.

Keep your word don’t spam their inbox.

Reserve sales email for actual deals that you don’t want your readers to miss.

Don’t be creepy over-personalizing your emails by calling their name on every line will appear fishy, isn’t it?

Reward your readers

Make your readers benefit from reading your emails. How? By offering tips that will make them feel better.

Be on their siders side

Always be on your reader’s side How? By being empathic show them you understand their struggle and ask them how you can help.

E-commerce Emails Subject Line Tips

Your subject line has only one objective.

To get readers to open your email.

How do you write a subject line that will stand out?……. And seduce your readers to open your email.

Use these 4 tips.

Promise something good

If your promise to help your readers, make their business better, improve their life or make them more informed then they will be itching to open your emails.

Use power words

Sensory and emotional trigger words will make your subject line stand out in a crowded inbox.

They light basic massage to all new heights and evoke emotions that make people take action.

They grab attention by striking your nerves and speaking to your heart.

Use numbers

Digits like 7 or 37 stop wandering eyes.

A key finding shows that web readers don’t read every word they scan text reading only headlines, subheadings, highlighted words, and bullet lists.

Why do readers fixate on numerals? Because they represent facts and most people are looking for facts.

Digits boost usability and credibility.

Learn from masters

Subscribe to popular email lists there is always something to learn.

Analyze their subject line for creativity vs clarity.

For example, 20 subject lines were sent to over 45,000 email subscribers here were their results.

Creativity	Clarity	Clarity results
Aweber’s Awesomeness	Grow Your Email List 99% Faster: How One Site Did It	Comments -1,107% Tweets-315% Facebook likes -331% Traffic -617% Email subscriptions-336%
Getting Earth- Friendly Beyond Email	43 Free Animated GIFs for Your Email Campaign
Trendiest Frequent Alert: Hot or Not?	Email Timing: A look At 6 Marketers

In short, email with clarity garnered 541% more response than creative emails.

E-commerce Emails Engagement Tips

How do you keep your readers reading word for word?

Use these 5 tips to keep them engaged.

Write fast

Writing fast sparks your personality and enthusiasm and that’s what your readers want to see.

Keep it short

Long and unwinding e-commerce email kills your reader’s interest.

Avoid

Unicorn vomit: Excessive text that lacks value.

Express yourself as clearly as possible don’t have two sentences that repeat the same thing even if they are using different words.

Add personal touch

Personality matters because it gets your readers to know you, trust, and like you.

Start a conversation ask questions as you would in a face to face meeting,

Can I amend the Animal Farm phrase?

“All words are equal, but some words are more equal than others”

“You” is one of them.

According to Yale research, it’s the most persuasive English word.

Use it more often.

Don’t follow strict formulas

Strict formulas will bore your readers.

They make you sound more like a robot and less like a human.

Don’t automate your greetings but try to mix them up.

Try best regards, greetings from the sunny Caribbean, best wishes, and others that will make you sound more human than robotic.

E-Commerce Emails Conversion Tips

You’re not writing e-commerce emails for fun. right?

You are in business and you need to sell.

So then how do you write emails that convert?

The new sales approach is less about manipulation and more about genuinely helping people.

It’s not about making a quick buck but more about empathizing and building a brand that people will want to buy forever.

Here are 4 tips that will make your emails sell.

Don’t sell before the prospect is ready

Imagine proposing on your first date,

How? we’ve just met. That’s crazy, right?

It takes time.

Same as selling on your first day.

It takes time to build fruitful relationships that people will trust and eventually commit to.

.Relationship comes before a sale. period.

The more you engage in a meaningful relationship the easier it is to sell.

Don’t sell on your first couple of emails instead engage your readers. Give them free training, free reports, interviews, and helpful videos.

In short, show them your value without requiring them to pay anything.

Finally, If they like your value definitely they will buy from you when you start selling.

Highlight benefits

Don’t sell the product but the benefits that come with the use of the product.

Many marketers sell features or what the product is made of. But instead, they should focus on what the users gain after using the products.

Benefits make the product more attractive, useful, and enjoyable to use.

Picture this:

A pencil

Features	Benefits
A pencil is a wooden cylinder surrounding a graphite core	Can be reshaped as often as you like to ensure clean, crisp, writing
Cylinder in hexagonal	Won’t roll off your desk
One end-capped with a rubber eraser	A convenient eraser lets you correct writing errors clearly and quickly
The pencil is 71/2 inch long	71/2 inch graphite core ensures long writing life
Sold in dozen	One-stop to the store gives you enough pencils to last you for months

From the example what sells more features or benefits?

100% + readers would love the benefits.

Use psychology to sell

There are ways the human mind reacts while buying.

And using psychological triggers will encourage people to buy.

For example, creating scarcity or a sense of urgency will trigger people to respond.

FOMO (fear of missing out) grabs your readers to act instantly not to miss out on the deal.

People also love FREE and NEW things and want results INSTANTLY.

Using any of these words on your e-commerce emails will appeal to your reader’s emotions and make them buy.

Add clear Call to Action

Every email should have a clear call to action.

It’s what you want your readers to do next. In this case, remind them to buy

E-commerce Email Signature Closing Tips

Now it’s time to end strong.

A good ending will make your readers anticipate your next email.

Here are 4 signature closing tips that will make you finish strong.

Use your actual names

Add your real names, role, and contact details email, website, social media contact to your signature.

It builds credibility, shows ownership and responsibility.

Add personality

Add words that will show your human part.

Thank them for reading, wish them well, wave them goodbye.

Tell them when to expect from you again.

Use the power of P.S

Recap the most important message.

Remind them of the deadlines or what they stand to lose.

Experiment

There is no magic email that works for all.

You’ve to keep testing with your audience for you to find what’s best for them.

Try something new emojis, GIFs, or stickers you will be surprised with what can work for you.

The harsh truth about email

Everyone’s inbox is overflowing.

A standard professional receives 121 emails in a day.

If someone signs up to your email list it’s a big privilege.

They anticipate getting value from you. And if that privilege is abused by spamming then your messages go unread, deleted, or worse reported as spam.

Game on

Are you ready to rock? Why not? It’s your business.

What’s stopping you?

Try these 21 e-commerce email marketing tips today to see results instantly.

Trust me it will be worth it.

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Good luck